Riverside County Diet Guru Wins Dubius Honor


Riverside County Diet Guru Wins Dubius Honor
Heidi Diaz, (aka Kimmer, Kimberly Drake and many other aliases), the creator of the fraud fraught Kimkins Diet, is not only currently embroiled in the Kimkins Class Action Lawsuit, she has also just won another award:  The 2008 Slim Chance Award for Worst Diet Product.
WORST PRODUCT: Kimkins diet. It must have seemed an easy way to get rich quick. Founder Heidi “Kimmer” Diaz set up a website and charged members a fee to access the Kimkins diet, boasting they could lose up to 5 percent of their body weight in 10 days. “Better than gastric bypass,” there was “no faster diet,” and in fact she herself had lost 198# in 11 months. Stunning “after” photos were displayed. In June 2007 Women’s World ran it as a cover story, and that month alone PayPal records show the Kimkins site took in over $1.2 million. Then users began complaining of chest pains, hair loss, heart palpitations, irritability and menstrual irregularities. This was not surprising since Kimkins is essentially a starvation diet, down to 500 calories per day and deficient in many nutrients (shockingly, laxatives are advised to replace the missing fiber). In a lawsuit, 11 former members are uncovering a vast record of Diez’s alleged fraud. They found that the stunning “after” photos, including one of Kimmer herself, had been lifted from a Russian mail order bride site. According to a deposition reported by Los Angeles TV station KTLA, Diaz admitted using fake pictures, fake stories and fake IDs, and a judge has allowed the litigants to freeze some of her assets.
To see the complete list of 2008 winners go to  Fraud and Quackery
Ms. Diaz is famous for her use of pictures “borrowed” from Russian Bride web sites for her own “after” pictures and for those of the numerous fabricated “success stories” posted on her website.
For $79.95 one can join her website and receive a “lifetime” membership, which is apparently subject to whims of Ms. Diaz.  Those who have questioned the legitimacy of the pictures of the success stories, and/or have questioned the safety of the diet quickly find themselves banned from the website; their lifetime membership terminated.
One can also purchase a book version of Kimkins, with no access to the website, but it has been alleged that no such book even exists, and is just another way that Ms. Diaz is out to scam those who simply just want to lose weight.
It is sadly ironic that the obese Ms. Diaz has chosen to target other obese people with her diet scam.  Ms. Diaz “claimed” to have lost 198 lbs. in 11 months on her Kimkins Diet and kept the weight off for over 5 years, but photographs by a private investigator revealed that Ms. Diaz was not the svelte 118 lbs. beauty she claimed to be, but in fact was a morbidly obese 300+ lb. woman.
Woman’s World Magazine featured the Kimkins Diet in June of 2007 and helped Ms. Diaz scam the nation to the tune of approximately $2 million per month.  Woman’s World Magazine did publish a brief retraction, both in their magazine and on the web, but they have since removed the web page.  Woman’s World is not entirely blameless for their part in all this, as they too published a “Russian Bride” picture instead of one of the diet creator, who claimed her name was Kimberly Drake for the Woman’s World article.  Also, it is alleged that Woman’s World used a very LARGE pair of men’s jeans for the photo shoot involving Christin Sherburne, the Kimkins Cover Girl, for their cover, instead of an actual pair of her own pants the Ms. Sherburne brought with her.
Many of the members who have been locked out of Kimkins have banded together and are pursuing a class action lawsuit against Ms. Diaz and Kimkins.
Ms. Diaz has, however, turned the table on these class members, and is also counter suing them in return.
There are numerous appearances calendared for January 2009 for this case in the Riverside County Court.
It should be interesting to see how this all unravels for Ms. Diaz and her multi million dollar diet scam.

Words of Encouragement from John Tiedt

On Friday, one very tired anti-kk blogger expressed their opinion that it was time for all of us to move on from the Kimkins cause; time to move on to other similar causes. 

However, the Kimkins saga is far from over.  As long as the Kimkins.con site remains up and active, as long as Heidi can charge people to join her site, and can continue to dispense her questionable medical and diet advice; and lie about her weight loss, or lack there of; there is still a need for us to continue our efforts.

The wheels of justice do seem to be moving slowly, and it would be nice to see results happening more quickly.  But since things are not moving so quickly at this point in time, we can take comfort in knowing the wheels of justice ARE moving and moving in the right direction.  Once the momentum gets going, it can only be a matter of time.  This has only been the preliminary phase, setting the stage for the final drama to unfold.  We have all done a lot of work to prepare for this and we should be proud of all we have done.

Once Kimkins.con is no more, and we don’t have to worry about any of the “weeds” luring people into her tangled web; once Kimkins.com displays the 404 error message and we don’t have to worry about the spamming of yahooanswers and craigslist and freecycle and other diet and non-diet message boards to entice people to ante up the $79.95 with her “too good to be true” claims, then maybe we can stop.  But even then, we must watch diligently and be alert to see that Ms. Diaz doesn’t start up another scam, similar to Kimkins or something altogether different.

If you are tired of Kimkins, then by all means, take a break.  We’ve been at this for quite a while now, so a break is certainly well deserved.  But please don’t expect all of us to give up the fight, and please don’t discourage those who are still willing to keep fighting.

Thank you, Mariasol, for you excellent blog post:  mariasol: Tired of Kimkins?

As long as Heidi is out there scamming innocent people whose only mistake was to want to believe in something that truly is too good to be true, then I’ll be here:  Searching for whatever it is that John Tiedt needs for us to find.  Exposing those weeds that need to be pulled.  Sharing the information that needs to be shared.  Ensuring that there is enough truthful infomation available so that others don’t make the mistake of falling for Heidi’s deceptive advertising.  Reminding folks to Say NO to Kimkins.  Encouraging the victims of the Kimkins Scam to join the lawsuit and to share their stories on the Kimkins Survivors blog.

Perhaps it is safe to presume that the lawsuit is paving the way for further litigation with regards to the dangerous Kimkins Diet Scam.  It’s not too far fetched to imagine that other entities are waiting for this to play out before they too move in similar directions.  So, even if there aren’t new developments on a daily basis, things are still moving forward. 

Even the attorney for the Class Action Lawsuit, John Tiedt popped into YustYucky’s blog last night to share these words of encouragement with all of us:




Thank you, John!

Count me in.  I’m here for the duration.

I’m looking forward to hearing how that deposition goes on Thursday, and anxiously awaiting your further reports.

Kimkins Update from Christin

Be sure to listen to Christin’s Interview on “The Livin’ La Vida Low-Carb Show With Jimmy Moore!”

An Update On The Kimkins Lawsuit With Christin Sherburne (Episode 163) | The Livin La Vida Low-Carb Show

christin An Update On The Kimkins Lawsuit With Christin Sherburne (Episode 163) 

In today’s episode, Jimmy talks with Christin Sherburne, former cover-girl for Heidi Diaz’s Kimkins diet scheme that hit the big time last year after landing on the cover of Woman’s World magazine. Besides appearing on the cover of that issue of the popular national women’s magazine in support of “Kimmer’s” diet plan, Christin also worked directly for Heidi as the Kimkins PR representative for a few months.

But it was in the process of trying to defend the Kimkins diet and the obvious evasiveness in answering direct questions about the plan by Diaz/Kimmer that she realized there was no scientific basis or medical support for what is now commonly understood to be an extremely low-calorie fat-free, carb-free starvation diet. Amazingly, despite all of the public knowledge about how dangerously unhealthy this diet is and that the founder blatantly lied about losing 200 pounds when in fact she did not, there are still people deeply entrenched in this scam. Christin is hoping this podcast today will open the eyes of those who feel trapped into thinking Kimkins is their only way.

Listen in for Christin’s take on the current class action lawsuit against Heidi Diaz, how she came to grips with realizing that her job as the public relations spokesperson for Kimkins was a sham, and how driven she is to now make sure everyone knows about what Kimkins really is and contrasting that with what a healthy diet looks like. Whether you have been following the Kimkins saga or not, this is sure to be an insightful and informative interview that you’re gonna want to hear.

Disclaimer: Neither Jimmy Moore or Christin Sherburne currently endorse the Kimkins diet. On the contrary, we recommend avoiding it like the plague.

Christin’s page at Jimmy’s forum
Christin’s “The Journey” blog
Jimmy’s list of Kimkins links
– RELATED BLOG POST: “Kimkins ‘Cover Girl’ Passionately Declares Diet ‘Dangerous’ After Health Issues Emerge”
– RELATED BLOG POST: “Kimkins Diet Scam Shared On FOX’s ‘The Morning Show with Mike and Juliet’”
– RELATED PODCAST: “Interview: AmyB Speaks Out On The Kimkins Debacle (Episode 123)”
– RELATED PODCAST: “Heidi Diaz: Don’t Let The Door Hit Ya! (Episode 94)”

Jimmy Moore





Thank you Jimmy and Christin for helping get the word out about the dangerous Kimkins Diet Scam.


Folks, if you or someone you know has been a victim of the Kimkins Diet Scam, please consider joining the Kimkins Class Action Lawsuit.

Be sure to read more stories about Kimkins Survivors.


What Kimkins Victims Want You to Know

by Kate Downs, Jun 6, 2008

Victims of the Kimkins weight loss plan won’t satisfied with a class action lawsuit. They’re building websites, blogs and online communities to tell you exactly what they want.
Meet Heidi Diaz, aka “Kimmer”. She is the founder Kimkins, a controversial weight loss plan and pricey online community. She may also be the most notorious “success” story in the history of weight loss scams. She is, without question, one of the most passionately despised personalities in the history of the weight loss industry.
Diaz is currently the subject of a class action lawsuit brought against her in San Diego, California. Multitudes of former Kimkins devotees claim to have been seriously injured by unsound medical advice, unfair business practices, and fraud. They charge that Diaz fabricated a success story (her own), and then used that story to sell an expensive program that, for many, resulted in hair loss, fainting, and other medical complications.
In addition to legal action, many former Kimkins dieters have committed themselves to warning others through blogs, forums and websites. This is necessary, in part, to alert other Kimkins victims of their legal rights. More importantly, they feel an obligation to warn others of the hazzards of the Kimkins weight loss plan. Why? Because the catastrophic program is still in business and still turning a profit.
The Kimkins website, the heart of the Diaz money monster, hasn’t skipped a beat. As of June, 2008, the site still touts the unique advantages of joining their program. The site is still capable of processing $79.95 credit card payments for the privilege of accessing their forum and other limited diet resources. The most obvious change, one no first-time visitor would notice, is the absence of any reference to “Kimmer” or her amazing claims of diet success.
The Kimkins cash-cow continues in spite of reality. Even though its founder, Diaz, admitted in a sworn deposition that her claims and promotions were fraudulent. In November of 2007, Diaz admitted to lying about her diet success and the general efficacy of her weight loss plan. She also admitted to using photos stolen from other sites and using them for promotional materials. One of those images was published in a flattering Woman’s World Magazine cover story about the diet plan. Woman’s World Magazine has since retracted its endorsement of the plan and apologized to its readers.
Diaz, in her deposition, also admitted conspiring to hide and dispose of her assets. It is clear from email evidence that she intended to appear penniless when damages are inevitably assessed in a lawsuit she will most certainly lose. In November, a judge granted permission for attorneys representing the victims to freeze her assets.
Kimkins survivors will not be satisfied by monetary compensation. For them, the lawsuit is only the beginning. What victims of the Kimkins diet is an end to the dangerous and deceptive program. As the Kimkins business continues profiting, victims continue a grassroots assault. Their blogs, websites, and forums are countless and growing stronger in membership everyday.


What Kimkins Victims Want You to Know

San Diego County ~ Any former Kimkins Members

Calling ALL Former Kimkins Members in San Diego County:

If you are a former Kimkins member and you reside in San Diego County, John Tiedt would appreciate hearing from you at your earliest convenience.

Please email John or use the Contact Us form on his website.

If you know of any former Kimkins members in San Diego County, please be sure to let them know that John Tiedt is looking for their assistance.

Everyone can help by spreading the word.

Thank you very much for your help.


For those who may not already know, John Tiedt is the lawyer handling the Kimkins Class Action Lawsuit.

I do hope that all former Kimkins members will consider joining the Kimkins Class Action Lawsuit, if you have not already done so. There is strength in numbers.

If you have already joined the Lawsuit via email, please be sure that you get your affidavit to John as soon as possible.

Remember, if you need any help with completing this, be sure to watch the helpful video.

Thank you!


Please feel free to share this with anyone else who might be able to help spread the word.  Thank you!

Happy Easter, Everyone!

Thank you SO much for this quote:
“No one could make a greater mistake
than he who did nothing
because he could do only a little.”

(Edmund Burke)

If we all “do only a little”, imagine the progress if you look at all those “little” efforts combined.

If we each hadn’t done our little part along the way, we wouldn’t be nearly this close to achieving our goal.

Please don’t ever think “Oh, I can’t do much, so why should I bother?” Where would we be if Jeanessa had said that? If Paula Jayne and so many others had said that?

Even if you aren’t the one who found the red dress Kimmer; each of us here still can make contributions. So what if you aren’t an anti-kk blogger; each post here has furthered the thread, hasn’t it? So you don’t consider yourself a “duck”; by being here, reading and posting, you are supporting the ducks. Each time you give someone an “atta girl” or encourage someone when they have shared something they found with the list; you are helping to ensure that such searches continue. So what if you can only pull one little “weed”; just imagine how many other “weeds” that small act has prevented from popping up elsewhere? Even if you only write a letter to the editor of your local newspaper, or send an email with a few links to your local news station; stand back and look at the ripple effect you are creating. KTLA started it, FOX followed up on it, GMA joined in, and I don’t believe we’ve seen the end of it yet.

Every “little” thing done along the way has contributed to where we are today.

So, if you look at that list that John sent out, maybe you don’t have everything on it, but maybe you have one “little” piece of the puzzle. Send it to John. Don’t think someone else is going to send it. YOU send it. Did you write an email to Kimkins to complain about being banned? or to express your concerns about your hair falling out? If so, send it to John. Did you save a comment Heidi made about laxatives? Send it to John.

We can help John put this puzzle together, one “little” piece at a time. If something doesn’t “feel” or “look” right to you, speak out. Post it here. If Paula Jayne hadn’t done that 15 threads ago, what would we be reading today?

I can’t take Kimkins down by myself, and neither can you. I can only do a little; but combined with the little that you can do, and the little that each of us can do; TOGETHER we can make a difference in this fight.

Remember that even if it is only a “little”; it is still a much needed part of the big picture. Don’t discount your part in all this. Don’t be discouraged because you can “only do a little”. Every little bit helps! Every little bit is appreciated, even if no one comes out directly to offer you a pat on the back for what you’ve done; even if what you did wasn’t something you shared with the list here; even if no one may have seen you do it; we still appreciate your efforts. Thank you for being a part of the team!

Thank you to EVERYONE who has not been afraid to “only do a little”.

Happy Easter, Everyone!

Letter from John Tiedt

To Plaintiff Class Representatives
and Potential Class Members

Re: Fenderson, et al. v. Diaz, et al.

Dear Friends:

We have been quite busy with the discovery process and several law and motion
issues. The purpose of this letter is to bring you up to date.

Read the rest of the Letter from John Tiedt here:  class-letter-031308.pdf

Thank you, John, for sharing the news with all of us, and for ALL your hard work to see that justice is served in this case.

Folks, if you are a former member of Kimkins, and would like to be part of the Kimkins Class Action Lawsuit, be sure to visit the website for all the information.  Joining the Lawsuit, is very easy to do, plus there is a video to help you complete the related paperwork.

Take Down Kimkins

The Kimkins Scam Blog is having a contest

for the 30 days prior to Valentine’s Day.



Each day there will be a different challenge

 in the ongoing effort to Take Down Kimkins

Be sure to check back daily to see what the challenge of the day will be!

Day 29 ~ Planetfeedback

Day 28 ~ National Association of Consumer Advocates (NACA)

Day 27 ~ ScamBusters.org

Day 26Social Security

Day 25 ~ U. S. Postal Service ~ Mail Fraud

Day 24 ~ Looks Too Good To Be True

Day 23 ~ The Foundation for Taxpayer and Consumer Rights

Day 22 ~ IRS ~ Get the Tax Man after the Con Man

Day 21Call For Action

Super Bowl Special Challenge

Day 20 ~ Fraud.org

Day 19 ~ Article Land

Day 18 ~ Art Woo

Day 17 ~ RightArticle.com

Day 16 ~ Informational Healing

Day 15 ~ Awesome Articles.com

Day 14 ~ Reprint Content ~ even more weeds

Day 13 ~ ArticleBase ~ more weed pulling

Day 12 ~ ISnare ~ pulling weeds

Day 11 ~ My3cents.com

Day 10 ~ PissedConsumer.com 

Day 9 ~ Viewpoints.com 

Day 6 ~ Troubleshooter – part 2

Day 5 ~ Troubleshooter – part 1

Day 4 ~ Attorney Generals

Day 3 ~ FTC (File a Complaint with the FTC Video)

Day 2 ~ Complaints Board

Day 1 ~ Consumer Reports Webwatch


Yes, there are prizes!

But what better prize is there

than the satisfaction of knowing

that you helped bring Kimkins down?


Save a print screen for each submission.

Deadline for submitting entries ~ February 22

Winners will be announced ~ February 29

~ For more contest details ~

A Call To Action

I logged in to LowCarbFriends this afternoon to see this message from BamaGal:
I do not want to step on anyones toes here….BUT Time to squash everything and move on.As we know from reading the court papers Heidi is still having people sign up. The only way to guarantee the closing of the site is through the federal channels. Even WHEN Heidi loses the class action lawsuit—she can still run the site and sign up more unsuspecting people.How about we ALL get involved here—here are some really good ways:
Contact the Federal Trade Commission
Federal Trade Commission – Offices and Bureaus
The FTC enters Internet, telemarketing, identity theft and other fraud-related complaints into Consumer Sentinel®, a secure, online database available to hundreds of civil and criminal law enforcement agencies worldwide

Internet Crime Complaint Center
Internet Crime Complaint Center (IC3)
The IC3 is co-sponsored by the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C)

IC3’s mission is to serve as a vehicle to receive, develop, and refer criminal complaints regarding the rapidly expanding arena of cyber crime. The IC3 gives the victims of cyber crime a convenient and easy-to-use reporting mechanism that alerts authorities of suspected criminal or civil violations. For law enforcement and regulatory agencies at the federal, state, local and international level, IC3 provides a central referral mechanism for complaints involving Internet related crimes.

it does not take much of your time to file this report–it is very easily done
in my opinion—this is the most important thing we can do right now—

Contact your states Attorney General

another very simple thing to do—since this is the internet—each state should be involved not just CA
National Consumers League’s Fraud Center
Use this form to report suspected telemarketing or Internet fraud.

all of these next ones require very little time and effort—

People search here for opinions on various things. So leave yours relating to Kimkins.
Become an Epinions member and publish your review.
Complaints.com Consumers in Control
Online compliant form

Complaints Board.com
Submit a Complaint

The Internet home of consumer advocate Tom Martino
Submit a compliant
Call the HelpCenter
1-866-966-HELP (4357)

To report any type of consumer fraud or scams
Complaint Form

If you have not contacted these agencies—my first question is

no offense ladies and gents—but the time spent he say she say back and forth could be better put to use

no, I am no discounting anyones feelings, nor do I wish to ruffle any feathers—I just want to see some action being done instead of just paying lip service to bringing Heidi and her minions to justice….

Don’t be an arm chair quarterback–actually get into the game….

“push” Kimmer’s buttons. come on she pushed yours long enough—2Big
Awesome Post, Bama! Thank you for helping us bring things back into focus.
Remember folks, that even the unintentional diversions that come along from time to time are only helping Heidi by distracting us. Let’s keep our eye on our goals here. Yes, we have come along way with seeing the Lawsuit becoming a reality, but we aren’t done yet!  You DO still want to see the 404 Page Not Found error message when you type in Kimkins.com, don’t you?

If so, we’ve still got plenty of work to do. So, let’s roll up our sleeves and get to it!

Take a look at the list that BamaGal just posted. Start at the top and work down, start at the bottom and work up, or just pick what looks easiest to you to do first, but DO something on that list today. And then do something tomorrow and the next day and so on. There is still so much to be done.

After you have done it, talk to two like minded friends and encourage them to do it as well. The more of us that file reports, the more quickly things will happen. Remember, it IS the squeaky wheel that gets the grease.

If it has been a while since you contacted the Attorney General for instance, please feel free to send them a follow up email asking for a progress report.

Don’t be shy about this. We can’t afford to be. The longer we are silent, the more people that get sucked into this scam, the more likely they are to develop eating disorders, the more likely that the story that Medusa shared with us will become reality for more people over at Kimkins.

Don’t rely on everyone else to file the reports. Don’t think that your voice doesn’t count. If everyone felt that way, nothing would get done. Your voice DOES count. So please step up and make yourself heard.

Imagine if it were your daughter (or sister, or mother, or niece, or cousin, or best friend) who was the next person to sign up for Kimkins, and they didn’t know about it being dangerous because you didn’t report it.

If you were moved by the recent posts on Medusa’s blog, imagine if it was someone in your family being discussed there. How would that make you feel?

I have a 15 year old daughter who is “watching her weight” like many of her friends in high school. I am fighting this fight for her, and for every other daughter who may be tempted to go to the extremes of Kimkins. I don’t want to hear about any more people who have been hurt by Kimkins. I want to do what I can to help spread the word, to warn people about the dangers of the Kimkins Diet.

I never followed the Kimkins Diet. I never joined the Kimkins.com site. I can’t join the Kimkins Class Action Lawsuit. But I CAN make myself heard.

I can speak up for the victims. I can alert the proper authorities. I can tell others about it. I can encourage you to do the same.

Don’t discount your power to effect change.

We CAN make a difference: One IC3 report at a time; One letter to the Attorney General at a time; One Complaint Form at a time.

Please make yourself heard. Don’t let anyone else be harmed by Kimkins!

Speculations and Seeking the Truth

I woke up this morning to a post on a message board that ended with this:

“In the end if there’s a price to be paid for crossing these lines and making such irresponsible accusations before there is any real evidence of their truth, I guess some of you will pay it.”

Here was my response to that post:

Speculations on things like this, that cause one to pause and think about it for a bit, are pretty much the theme of things here.

If it weren’t for the speculating and the supposing and the researching, where would we be? How would all this have been uncovered?

We were labeled “haters” because many of the things that were done by Heidi and at Kimkins caused us to have doubts.

Sure, we expressed concern about our friends going on the diet because it didn’t look nutritionally sound, so that made us haters.

Sure, we speculated that all those pictures weren’t really of Heidi or her “success stories”, so that made us haters.

Sure, we suggested that maybe Heidi had lied to us, and then a private investigator proved that she had, and it was again confirmed by the video from the deposition, and again that made us haters.

Sure, we’ve made it our mission to warn others about the dangers of the Kimkins Diet, and that too has made us haters.

Heidi has already said that she has another site ready. So because we are on the look out for that new site, that makes us haters.

Sure, when a red flag goes up somewhere, and we are concerned enough to look at it, to pursue it, that also makes us haters, and I guess some of us will pay for it.

Do all of the speculations pan out? No, not all of them.

Have many of them panned out? Yes, they have.

Has our willingness to seek the truth been worth it?

If we have been able to rescue even one person from the dangerous way of eating that Heidi started them out on, then yes it has been worth it.

If we have shed enough light on the dangers and fraud involved in the Kimkins Diet Scam so that one person has made the choice NOT to start the diet, then yes it has been worth it.

As with any investigation, there will be false leads and trails that lead nowhere. Do the investigators NOT follow those leads because there is a chance they won’t pan out? What kind of detectives would that make them, if they didn’t follow ALL leads? There isn’t any way to know if it’s the right trail unless you take it.

Is speculation under these circumstances irresponsible? I guess that all depends on how you look at it.

If it were your mother, sister, daugther, niece, or friend that was being hurt by Kimkins, wouldn’t YOU hope that there was someone who would stand up for her, to try to rescue her, to try to help her avoid choosing a dangerous scam for a diet?

Personally, I feel that it would be much more irresponsible to not have speculated about this at all. Those of us who have been labeled “haters” could very easily have backed off when we were first told that we wrong, when we were first accused of being haters. But we didn’t back off, because we cared enough about the innocent people being hurt to pursue this. To seek out the truth. To share the truth with others. To try to rescue those that had already fallen into the trap, and to warn others so they too didn’t fall for it. To see that justice was served.

As for me, I am proud to stand with the other ducks here who have taken on this cause.

If you aren’t with us, does that mean you are against us?